Little refreshment of the brand identity.
The previous logo had a frame and a grey background which were removed to lighten the design. Some gradients of blues brings more dynamism to the brand.
As EDL opens up to new markets such as the construction and the roofing industries, some new visuals and media supports were created such as the construction catalogue, the signage of the Utes for the Account Managers and pull-up banners.
The new packaging required to design new labels. This was the perfect opportunity to introduce a colour-code to visually differentiate the products and their finishes.